Africell and UNDP Join Forces to Tackle Gender-Based Violence Across the Nation
Africell Sierra Leone, a prominent mobile communications and technology company, has announced a strategic partnership with the United Nations Development Programme (UNDP) to spearhead a nationwide awareness campaign against Sexual and Gender-Based Violence (SGBV). The initiative coincides with the global 16 Days of Activism against Gender-Based Violence, observed from November 25 to December 10, 2024.
As part of this collaboration, Africell will broadcast impactful communication messages curated by UNDP to its extensive subscriber base. The campaign aims to educate the public on the effects of SGBV and inspire collective action to prevent such violence. By leveraging Africell’s vast reach, the initiative seeks to foster meaningful dialogue and drive positive societal change across Sierra Leone.
“This partnership is a vital step in addressing Gender-Based Violence,” stated Fredrick Ampiah, UNDP Resident Representative. “Africell’s wide network allows us to connect with diverse communities, spreading crucial messages that empower individuals and strengthen community support systems.”
Africell’s CEO, Shadi Gerjawi, reaffirmed the company’s commitment: “Gender-Based Violence is a societal issue that affects us all. By working with UNDP, we aim to amplify the voices of survivors and encourage communities to unite for a safer future.”
The campaign targets urban and rural communities alike, emphasizing solidarity with survivors and promoting resource accessibility. Africell’s longstanding dedication to corporate social responsibility further underscores its leadership role in addressing social challenges and fostering national development.
About the 16 Days of Activism
The 16 Days of Activism is an annual global campaign advocating for women’s and girls’ rights, while raising awareness about gender-based violence. This joint effort by UNDP and Africell Sierra Leone seeks to spark nationwide engagement, empowering citizens to take a stand against SGBV and support survivors.
About the Partners
UNDP Sierra Leone: Dedicated to sustainable development, UNDP focuses on gender equality, poverty reduction, and human rights. It collaborates with government, civil society, and private sector partners to achieve the Sustainable Development Goals (SDGs).
Africell Sierra Leone: Established in 2005, Africell has become a trusted leader in mobile communications, offering affordable and reliable services. Beyond technology, Africell invests in education, environmental projects, and the arts, supporting national growth and community empowerment.
