NACTOG Elevates World Tourism Day in Makeni
By Bockarie Kamara
Makeni city came alive as Sierra Leone joined the global community to mark World Tourism Day, with the National Association of Certified Tour Guides (NACTOG) leading a dynamic program that blended cultural heritage, professional dialogue, and youth engagement. The celebration not only honored the global theme of sustainable tourism but also spotlighted the pivotal role of certified tour guides in shaping Sierra Leone’s tourism industry.
The well-attended event featured a symposium, cultural showcases, and a children’s fun day, each crafted to reflect both the challenges and opportunities of Sierra Leone’s tourism landscape. At the symposium, stakeholders discussed emerging trends, the importance of professional standards, and strategies to unlock the North’s potential as a tourism hub. Experts underscored the urgent need for investment in training and accreditation, stressing that credible and knowledgeable tour guides are key to positioning Sierra Leone as a competitive global destination.
Meanwhile, cultural displays captivated audiences, offering a colorful reminder of the North’s diverse traditions and storytelling heritage. From traditional dance performances to craft exhibitions, the cultural segment reflected the richness of Sierra Leone’s identity and its value in attracting international travelers. Complementing this, the children’s activities provided a family-centered approach, ensuring that the next generation is inspired to appreciate, preserve, and participate in the country’s tourism growth.
The celebration brought together stakeholders from across the Northern Province and beyond, reinforcing the importance of collaboration in building a resilient and inclusive tourism sector. Distinguished professionals, including veteran tour expert Peter Bassie and his team, lent their expertise in steering discussions and demonstrating best practices in hospitality and guiding. Their contribution reinforced the message that Sierra Leone’s tourism growth hinges on knowledge-sharing, innovation, and dedication to service excellence.
In his remarks, NACTOG’s leadership highlighted the central role of tour guides in sustaining the industry. “Tour guides are the bridge between our culture and the world. They build trust, deliver authentic experiences, and give visitors reasons to return,” one representative noted, drawing attention to the profession’s under-acknowledged yet vital contributions.
As the day concluded, emphasis shifted toward long-term commitments, including expanding training opportunities, strengthening professional standards, and enhancing community participation in tourism. The Makeni celebration thus stood as more than a one-day festivity it was a rallying point for Sierra Leone’s vision of tourism as a driver of inclusive economic development, cultural pride, and global recognition.
