Africell Makes Sierra Leone Shine in Times Square

Africell has achieved a historic milestone, becoming the first Sierra Leonean brand to showcase its presence at the iconic Times Square in New York City. This groundbreaking campaign not only celebrates Africell’s success but also positions Sierra Leonean enterprise on the global stage, highlighting the nation’s potential to compete and innovate internationally.

The achievement underscores Africell’s unwavering commitment to connecting Sierra Leone with global markets while demonstrating the transformative power of local businesses. As the only U.S.-owned mobile operator in Africa, Africell continues to redefine the telecommunications landscape by providing innovative, affordable, and accessible digital solutions. Beyond connectivity, the company invests heavily in education, youth empowerment, technology innovation, and community development, reflecting its holistic approach to corporate social responsibility.

In Sierra Leone, Africell has consistently pioneered initiatives that foster digital inclusion, social impact, and community engagement. Its growing presence across Africa further solidifies its role as a trusted partner in national development and digital transformation, bridging the gap between local talent and global opportunities.

Africell credits this historic accomplishment to the visionary leadership of CEO Ziad Dalloul, popularly known as Boss Shadi, whose strategic guidance has propelled the company’s growth and cemented its reputation as a forward-thinking leader in the telecommunications sector. Through this landmark visibility at Times Square, Africell not only celebrates its own achievements but also inspires a new generation of Sierra Leonean entrepreneurs to dream big and reach far beyond local borders.