Pee Cee & Sons Recognized by SLAJ for Championing Media Development in Sierra Leone

In a significant nod to corporate social responsibility, Pee Cee & Sons has been honored by the Sierra Leone Association of Journalists (SLAJ) for its steadfast support toward strengthening journalism and media growth in the country.

The recognition came in the form of a Certificate of Appreciation presented during the official transition ceremony between SLAJ’s outgoing and incoming national executives, held on Friday, July 11, 2025, at the Bintumani Hotel in Aberdeen, Freetown.

The award highlights the company’s enduring contributions to promoting press freedom, media professionalism, and access to accurate public information.

Pee Cee & Sons, a household name in Sierra Leone’s food distribution industry, has operated for over five decades. With a reputation built on trust and quality, the company serves as a key player in marketing and distribution across Sierra Leone, Liberia, and Guinea. Its vertically integrated model spans procurement, logistics, warehousing, and retail, ensuring efficient supply of both food and non-food items.

In Sierra Leone alone, Pee Cee & Sons maintains wholesale and retail centers in eight cities. The company also has a strong presence in Liberia through mini-supermarkets and retail outlets, and in Guinea through a fully operational office and distribution network.

Speaking at the event, Rajesh Hemnani, General Manager of Pee Cee & Sons, expressed heartfelt gratitude to SLAJ for the acknowledgment.

“We are deeply honored to receive this recognition from SLAJ,” Hemnani said. “At Pee Cee & Sons, we believe a vibrant and independent media is essential for national development, transparency, and good governance.”

He further emphasized that the company’s consistent backing of the media forms part of its broader Corporate Social Responsibility agenda.

“Supporting the media is our way of giving back to the society that has supported our journey over the years,” he added.

Known for delivering quality brands at competitive prices, Pee Cee & Sons continues to play a vital role in national development
both through its economic impact and its enduring support for democratic institutions.

Hemnani concluded by reaffirming the company’s commitment to initiatives that uphold democratic values and encourage informed public discourse.